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Charcoal

#264E69

A balanced, moderate charcoal — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

264E69

RGB

38, 78, 105

HSL

204, 47%, 28%

HSB

204, 64%, 41%

CMYK

64, 26, 0, 59

LAB

31, -8, -20

LCH

31, 22, 249

OKLCH

0.41, 0.06, 240

XYZ

6, 7, 14

LUV

31, -16, -25

HWB

204, 15%, 59%

Pantone

5467 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.