Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264F73
RGB
38, 79, 115
HSL
208, 50%, 30%
HSB
208, 67%, 45%
CMYK
67, 31, 0, 55
LAB
32, -5, -25
LCH
32, 26, 258
OKLCH
0.42, 0.08, 247
XYZ
7, 7, 17
LUV
32, -16, -33
HWB
208, 15%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.