Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265265
RGB
38, 82, 101
HSL
198, 45%, 27%
HSB
198, 62%, 40%
CMYK
62, 19, 0, 60
LAB
32, -11, -16
LCH
32, 19, 235
OKLCH
0.42, 0.06, 229
XYZ
6, 7, 13
LUV
32, -17, -19
HWB
198, 15%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.