Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26535F
RGB
38, 83, 95
HSL
193, 43%, 26%
HSB
193, 60%, 37%
CMYK
60, 13, 0, 63
LAB
33, -13, -12
LCH
33, 18, 222
OKLCH
0.42, 0.05, 218
XYZ
6, 7, 12
LUV
33, -18, -14
HWB
193, 15%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.