Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265398
RGB
38, 83, 152
HSL
216, 60%, 37%
HSB
216, 75%, 60%
CMYK
75, 45, 0, 40
LAB
35, 4, -43
LCH
35, 43, 275
OKLCH
0.45, 0.12, 259
XYZ
10, 9, 31
LUV
35, -16, -59
HWB
216, 15%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.