Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265474
RGB
38, 84, 116
HSL
205, 51%, 30%
HSB
205, 67%, 45%
CMYK
67, 28, 0, 55
LAB
34, -8, -23
LCH
34, 25, 251
OKLCH
0.43, 0.07, 242
XYZ
7, 8, 18
LUV
34, -17, -30
HWB
205, 15%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.