Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265692
RGB
38, 86, 146
HSL
213, 59%, 36%
HSB
213, 74%, 57%
CMYK
74, 41, 0, 43
LAB
36, 0, -39
LCH
36, 39, 270
OKLCH
0.45, 0.11, 255
XYZ
9, 9, 28
LUV
36, -17, -53
HWB
213, 15%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.