Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26596C
RGB
38, 89, 108
HSL
196, 48%, 29%
HSB
196, 65%, 42%
CMYK
65, 18, 0, 58
LAB
35, -13, -16
LCH
35, 21, 232
OKLCH
0.44, 0.06, 225
XYZ
7, 9, 15
LUV
35, -20, -20
HWB
196, 15%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.