Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265A87
RGB
38, 90, 135
HSL
208, 56%, 34%
HSB
208, 72%, 53%
CMYK
72, 33, 0, 47
LAB
36, -6, -31
LCH
36, 31, 260
OKLCH
0.45, 0.09, 248
XYZ
9, 9, 24
LUV
36, -19, -41
HWB
208, 15%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.