Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265AA8
RGB
38, 90, 168
HSL
216, 63%, 40%
HSB
216, 77%, 66%
CMYK
77, 46, 0, 34
LAB
38, 5, -48
LCH
38, 48, 276
OKLCH
0.48, 0.14, 259
XYZ
12, 11, 38
LUV
38, -18, -67
HWB
216, 15%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.