Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265B9D
RGB
38, 91, 157
HSL
213, 61%, 38%
HSB
213, 76%, 62%
CMYK
76, 42, 0, 38
LAB
38, 1, -42
LCH
38, 42, 271
OKLCH
0.47, 0.12, 256
XYZ
11, 10, 33
LUV
38, -19, -58
HWB
213, 15%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.