Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265C8F
RGB
38, 92, 143
HSL
209, 58%, 35%
HSB
209, 73%, 56%
CMYK
73, 36, 0, 44
LAB
37, -4, -34
LCH
37, 34, 263
OKLCH
0.46, 0.10, 250
XYZ
10, 10, 27
LUV
37, -19, -46
HWB
209, 15%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.