Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2663C2
RGB
38, 99, 194
HSL
217, 67%, 45%
HSB
217, 80%, 76%
CMYK
80, 49, 0, 24
LAB
42, 8, -56
LCH
42, 57, 278
OKLCH
0.51, 0.16, 259
XYZ
15, 13, 53
LUV
42, -20, -81
HWB
217, 15%, 24%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.