Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
266BD3
RGB
38, 107, 211
HSL
216, 69%, 49%
HSB
216, 82%, 83%
CMYK
82, 49, 0, 17
LAB
46, 9, -61
LCH
46, 61, 278
OKLCH
0.54, 0.17, 259
XYZ
18, 16, 64
LUV
46, -22, -89
HWB
216, 15%, 17%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.