Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
266CC2
RGB
38, 108, 194
HSL
213, 67%, 45%
HSB
213, 80%, 76%
CMYK
80, 44, 0, 24
LAB
45, 3, -52
LCH
45, 52, 273
OKLCH
0.53, 0.15, 256
XYZ
16, 15, 53
LUV
45, -23, -76
HWB
213, 15%, 24%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.