Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
266CD0
RGB
38, 108, 208
HSL
215, 69%, 48%
HSB
215, 82%, 82%
CMYK
82, 48, 0, 18
LAB
46, 7, -59
LCH
46, 59, 277
OKLCH
0.54, 0.17, 258
XYZ
18, 16, 62
LUV
46, -22, -87
HWB
215, 15%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.