Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
266E7E
RGB
38, 110, 126
HSL
191, 54%, 32%
HSB
191, 70%, 49%
CMYK
70, 13, 0, 51
LAB
43, -19, -16
LCH
43, 25, 220
OKLCH
0.50, 0.07, 215
XYZ
10, 13, 22
LUV
43, -27, -19
HWB
191, 15%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.