Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26727D
RGB
38, 114, 125
HSL
188, 53%, 32%
HSB
188, 70%, 49%
CMYK
70, 9, 0, 51
LAB
44, -21, -13
LCH
44, 25, 212
OKLCH
0.51, 0.07, 209
XYZ
11, 14, 22
LUV
44, -28, -15
HWB
188, 15%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.