Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2672AB
RGB
38, 114, 171
HSL
206, 64%, 41%
HSB
206, 78%, 67%
CMYK
78, 33, 0, 33
LAB
46, -8, -38
LCH
46, 39, 258
OKLCH
0.53, 0.12, 245
XYZ
14, 15, 41
LUV
46, -26, -54
HWB
206, 15%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.