Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267694
RGB
38, 118, 148
HSL
196, 59%, 36%
HSB
196, 74%, 58%
CMYK
74, 20, 0, 42
LAB
46, -17, -24
LCH
46, 29, 235
OKLCH
0.53, 0.09, 227
XYZ
13, 16, 30
LUV
46, -28, -32
HWB
196, 15%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.