Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267BFA
RGB
38, 123, 250
HSL
216, 95%, 56%
HSB
216, 85%, 98%
CMYK
85, 51, 0, 2
LAB
52, 12, -72
LCH
52, 73, 279
OKLCH
0.61, 0.21, 259
XYZ
25, 21, 93
LUV
52, -26, -109
HWB
216, 15%, 2%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.