Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267C88
RGB
38, 124, 136
HSL
187, 56%, 34%
HSB
187, 72%, 53%
CMYK
72, 9, 0, 47
LAB
47, -23, -14
LCH
47, 27, 212
OKLCH
0.54, 0.08, 208
XYZ
12, 17, 26
LUV
47, -31, -17
HWB
187, 15%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.