Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267CBA
RGB
38, 124, 186
HSL
205, 66%, 44%
HSB
205, 80%, 73%
CMYK
80, 33, 0, 27
LAB
49, -9, -41
LCH
49, 41, 258
OKLCH
0.57, 0.12, 245
XYZ
17, 18, 49
LUV
49, -28, -59
HWB
205, 15%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.