Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267CE5
RGB
38, 124, 229
HSL
213, 79%, 52%
HSB
213, 83%, 90%
CMYK
83, 46, 0, 10
LAB
51, 4, -62
LCH
51, 62, 274
OKLCH
0.59, 0.18, 256
XYZ
22, 20, 77
LUV
51, -27, -93
HWB
213, 15%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.