Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267FB4
RGB
38, 127, 180
HSL
202, 65%, 43%
HSB
202, 79%, 71%
CMYK
79, 29, 0, 29
LAB
50, -12, -36
LCH
50, 38, 251
OKLCH
0.57, 0.12, 240
XYZ
17, 19, 46
LUV
50, -30, -52
HWB
202, 15%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.