Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2687A8
RGB
38, 135, 168
HSL
195, 63%, 40%
HSB
195, 77%, 66%
CMYK
77, 20, 0, 34
LAB
52, -20, -26
LCH
52, 33, 233
OKLCH
0.58, 0.10, 226
XYZ
17, 21, 40
LUV
52, -33, -36
HWB
195, 15%, 34%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.