Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268ADD
RGB
38, 138, 221
HSL
207, 73%, 51%
HSB
207, 83%, 87%
CMYK
83, 38, 0, 13
LAB
55, -6, -51
LCH
55, 52, 264
OKLCH
0.62, 0.15, 249
XYZ
23, 24, 72
LUV
55, -31, -78
HWB
207, 15%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.