Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268BC7
RGB
38, 139, 199
HSL
202, 68%, 46%
HSB
202, 81%, 78%
CMYK
81, 30, 0, 22
LAB
54, -13, -40
LCH
54, 42, 252
OKLCH
0.61, 0.13, 241
XYZ
20, 23, 57
LUV
54, -33, -59
HWB
202, 15%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.