Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268CAB
RGB
38, 140, 171
HSL
194, 64%, 41%
HSB
194, 78%, 67%
CMYK
78, 18, 0, 33
LAB
54, -21, -25
LCH
54, 33, 230
OKLCH
0.60, 0.10, 223
XYZ
18, 22, 42
LUV
54, -35, -34
HWB
194, 15%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.