Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268EB2
RGB
38, 142, 178
HSL
195, 65%, 42%
HSB
195, 79%, 70%
CMYK
79, 20, 0, 30
LAB
55, -20, -28
LCH
55, 34, 234
OKLCH
0.61, 0.11, 226
XYZ
19, 23, 46
LUV
55, -35, -39
HWB
195, 15%, 30%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.