Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268F99
RGB
38, 143, 153
HSL
185, 60%, 37%
HSB
185, 75%, 60%
CMYK
75, 7, 0, 40
LAB
54, -27, -14
LCH
54, 31, 207
OKLCH
0.60, 0.09, 205
XYZ
16, 22, 34
LUV
54, -37, -17
HWB
185, 15%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.