Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268FB0
RGB
38, 143, 176
HSL
194, 64%, 42%
HSB
194, 78%, 69%
CMYK
78, 19, 0, 31
LAB
55, -21, -26
LCH
55, 34, 231
OKLCH
0.61, 0.10, 224
XYZ
18, 23, 45
LUV
55, -36, -36
HWB
194, 15%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.