Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268FD4
RGB
38, 143, 212
HSL
204, 70%, 49%
HSB
204, 82%, 83%
CMYK
82, 33, 0, 17
LAB
56, -11, -44
LCH
56, 46, 256
OKLCH
0.63, 0.14, 243
XYZ
23, 25, 66
LUV
56, -34, -67
HWB
204, 15%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.