Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26959E
RGB
38, 149, 158
HSL
185, 61%, 38%
HSB
185, 76%, 62%
CMYK
76, 6, 0, 38
LAB
56, -29, -14
LCH
56, 32, 206
OKLCH
0.61, 0.10, 203
XYZ
18, 24, 36
LUV
56, -39, -16
HWB
185, 15%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.