Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2698FA
RGB
38, 152, 250
HSL
208, 95%, 56%
HSB
208, 85%, 98%
CMYK
85, 39, 0, 2
LAB
61, -4, -59
LCH
61, 59, 266
OKLCH
0.67, 0.17, 250
XYZ
29, 30, 95
LUV
61, -34, -91
HWB
208, 15%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.