Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
269BA4
RGB
38, 155, 164
HSL
184, 62%, 40%
HSB
184, 77%, 64%
CMYK
77, 5, 0, 36
LAB
58, -30, -14
LCH
58, 33, 206
OKLCH
0.63, 0.10, 203
XYZ
19, 27, 39
LUV
58, -41, -17
HWB
184, 15%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.