Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
269BB2
RGB
38, 155, 178
HSL
190, 65%, 42%
HSB
190, 79%, 70%
CMYK
79, 13, 0, 30
LAB
59, -27, -22
LCH
59, 34, 219
OKLCH
0.64, 0.10, 215
XYZ
21, 27, 46
LUV
59, -40, -29
HWB
190, 15%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.