Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
269BC4
RGB
38, 155, 196
HSL
196, 68%, 46%
HSB
196, 81%, 77%
CMYK
81, 21, 0, 23
LAB
59, -22, -31
LCH
59, 38, 235
OKLCH
0.65, 0.11, 227
XYZ
22, 28, 56
LUV
59, -39, -44
HWB
196, 15%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.