Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
270405
RGB
39, 4, 5
HSL
358, 81%, 8%
HSB
358, 90%, 15%
CMYK
0, 90, 87, 85
LAB
5, 17, 6
LCH
5, 18, 19
OKLCH
0.18, 0.06, 23
XYZ
1, 1, 0
LUV
5, 12, 2
HWB
358, 2%, 85%
Pantone
Black C
Harmonies
Shades & tints
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