Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
270708
RGB
39, 7, 8
HSL
358, 70%, 9%
HSB
358, 82%, 15%
CMYK
0, 82, 79, 85
LAB
6, 16, 5
LCH
6, 17, 19
OKLCH
0.19, 0.05, 22
XYZ
1, 1, 0
LUV
6, 11, 2
HWB
358, 3%, 85%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.