Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
270C68
RGB
39, 12, 104
HSL
258, 79%, 23%
HSB
258, 88%, 41%
CMYK
63, 88, 0, 59
LAB
13, 33, -49
LCH
13, 59, 304
OKLCH
0.27, 0.14, 285
XYZ
3, 2, 13
LUV
13, 1, -41
HWB
258, 5%, 59%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.