Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
271740
RGB
39, 23, 64
HSL
263, 47%, 17%
HSB
263, 64%, 25%
CMYK
39, 64, 0, 75
LAB
12, 16, -24
LCH
12, 29, 305
OKLCH
0.25, 0.08, 299
XYZ
2, 1, 5
LUV
12, 3, -21
HWB
263, 9%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.