Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
271C3C
RGB
39, 28, 60
HSL
261, 36%, 17%
HSB
261, 53%, 24%
CMYK
35, 53, 0, 76
LAB
13, 12, -19
LCH
13, 22, 302
OKLCH
0.26, 0.06, 298
XYZ
2, 2, 4
LUV
13, 2, -18
HWB
261, 11%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.