Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
271C8B
RGB
39, 28, 139
HSL
246, 66%, 33%
HSB
246, 80%, 55%
CMYK
72, 80, 0, 45
LAB
19, 34, -61
LCH
19, 70, 299
OKLCH
0.33, 0.17, 276
XYZ
6, 3, 25
LUV
19, -3, -62
HWB
246, 11%, 45%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.