Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
273BE2
RGB
39, 59, 226
HSL
234, 76%, 52%
HSB
234, 83%, 89%
CMYK
83, 74, 0, 11
LAB
34, 42, -88
LCH
34, 97, 296
OKLCH
0.47, 0.25, 268
XYZ
16, 9, 73
LUV
34, -11, -111
HWB
234, 15%, 11%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.