Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274168
RGB
39, 65, 104
HSL
216, 45%, 28%
HSB
216, 63%, 41%
CMYK
63, 38, 0, 59
LAB
27, 0, -26
LCH
27, 26, 270
OKLCH
0.37, 0.07, 258
XYZ
5, 5, 14
LUV
27, -11, -33
HWB
216, 15%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.