Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27416B
RGB
39, 65, 107
HSL
217, 47%, 29%
HSB
217, 64%, 42%
CMYK
64, 39, 0, 58
LAB
27, 1, -28
LCH
27, 28, 272
OKLCH
0.38, 0.08, 260
XYZ
5, 5, 15
LUV
27, -11, -35
HWB
217, 15%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.