Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274259
RGB
39, 66, 89
HSL
208, 39%, 25%
HSB
208, 56%, 35%
CMYK
56, 26, 0, 65
LAB
27, -5, -17
LCH
27, 18, 254
OKLCH
0.37, 0.05, 246
XYZ
5, 5, 10
LUV
27, -11, -20
HWB
208, 15%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.