Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274361
RGB
39, 67, 97
HSL
211, 43%, 27%
HSB
211, 60%, 38%
CMYK
60, 31, 0, 62
LAB
27, -3, -21
LCH
27, 22, 261
OKLCH
0.38, 0.06, 251
XYZ
5, 5, 12
LUV
27, -11, -26
HWB
211, 15%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.