Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274368
RGB
39, 67, 104
HSL
214, 45%, 28%
HSB
214, 63%, 41%
CMYK
63, 36, 0, 59
LAB
28, -1, -25
LCH
28, 25, 267
OKLCH
0.38, 0.07, 256
XYZ
5, 5, 14
LUV
28, -11, -31
HWB
214, 15%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.